Company Transformation

 

Steve Martin is a sales and marketing strategist who will analyze, revitalize, and focus your current company messaging and associated sales strategies in order to increase new account win-ratios and the ability to win high profile customers. He studies the competition and takes the customer’s point of view to create a distinct company brand, compelling company sales presentation, differentiated talk track, advantageous product positioning, and a beautifully unique web site. He will evaluate your current marketing strategy and quickly implement a company persona “makeover” that will enable you to win highly competitive caché projects.

He evaluates your current sales model and updates your sales and marketing execution strategies to close bigger deals. Steve will determine and complete the necessary changes to effectively message across all outreach channels. In addition, he’ll conduct a knowledge transfer and training sessions to instill the new messaging with your sales organization. The end result is a complete company transformation.

A web design firm, marketing agency, or digital agency can build your next web site. However, Steve is a sales and marketing strategist who will transform your company AND sales organization holistically to increase revenues.

 

Company Transformation Examples

 

Modus

TRANSFORMATION
Web Site Design and Development
Company and Competitive Strategy
Company Talk Track
Sales Presentation Fully Scripted
Branding (Persona/Logo/Tagline/Style)
Product Renaming and positioning

 

Aura Office

TRANSFORMATION

Web Site Design and Development
Company and Competitive Strategy
Company Talk Track
Sales Presentation
Branding (Persona/Logo/Tagline/Style)

 

Workspace 48

TRANSFORMATION

Web Site Design and Development
Company Naming and Competitive Strategy
Product Positioning
Company Talk Track
Sales Presentation Fully Scripted
Branding (Persona/Logo/Tagline/Style)

 

What is a
Company Talk Track?


A talk explains the purpose, background, and philosophy for a company’s existence. It uniquely positions the company in the marketplace and differentiates its products versus the competition.

This video is an example of a talk track developed by Steve W. Martin.

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